Your website is for your customers, both existing and potential, as a 24 /7 shop front providing information they need about your products / services, coupled with a pleasant design, an easy to use navigation system, viewable on a PC, Laptop, Tablet or Smartphone.
So your website is not for you, the business owner, it’s not for the designer, or the content writer, or the developer. It must focus on your customers. Lose sight of that and your website will not be able to convert visits to sales.
So what do you want your website to do? Regardless of size and function, all websites have a number of things in common.